Product Description
'Everything the testimonials say, and a bargain at any price.' Robert Heller
'Read it and re-read it. It contains the knowledge of a lifetime.' David Ogilvy
'Remarkably personal, yet authoritative.' Ed McClean, DM News, New York
'So clear and concise that selective quotations fail to do justice to the richness of its texture.' Campaign
'If you can spare the time to read only one direct-mail book - this is it. Beg, borrow or steal it.' Graeme McCorkell, Founder , MSW Rapp & Collins
'If you read no other book on direct marketing you should find the time to read this one.' Direct Marketing International
'For sheer readability, it's still hard to beat Commonsense Direct Marketing.' Direct Response
'Probably the best book written on direct marketing in the UK and certainly the easiest to read.' Direct Marketing Strategies
Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers.
It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.
The latest edition takes the book into new territory - the field of digital marketing.
It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.
For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.