Product Description
Top copywriters never go hungry. This is an extraordinary skill you can use in any economy – be it with your own business or working as a freelancer.
In Part 1 of my copywriting seminar, you discover the simple principles for writing copy which sells. As you will see, virtually nobody knows how to do this. In 90 minutes, you understand more than 90% of people who write advertising.
I also explain 2 basic principles of exceptional copy. Discover how to make your words crackle and pop off the page. So you grab the reader’s favourable attention and move them to action with charm. I also walk you through my most successful mailing ever. This 6-page letter pulled in replies worth upwards of £100,000 each.
One big idea saves you a fortune in media spend. And Steve Harrison’s had more award-winning ideas than any creative director in his field. Now you’re shown how to do the same, with examples from Howard Gossage, advertising’s most irreverent advertising genius.
Steve talks you through Gossage’s greatest campaigns, which changed his clients’ fortunes – and went on to change the world.
"It's very rare that you come away from an event with something that you can just go and do right away ... the nuggets that he's given us are going to, I think, transform what we're doing right now. And I mean tomorrow." - Lesley Eccles, co-founder and Marketing Director, Hubdub Ltd, speaking about the 2012 Bristol Copywriting Seminar.